At ZURU we follow some Key Principles in everything we do - allowing us to integrate every part of our company, solve problems, fail faster and create a performance culture. Below are some of these key ideas.
To innovate faster and reduce costs we are implementing extreme vertically integration. We are following in the footsteps of industrial titans of old like Andrew Carnegie and Henry Ford as well as the modern-day Elon Musk. This includes end-to-end Integration of the entire building process, from Product Design and Software, through to Manufacturing and Onsite Assembly.
We are focusing on how each atom moves from the raw material mine to the end consumer and how to make this process as efficient as possible. We design, build, code, assemble and test every part of the product and process in-house. Vertical integration allows us to innovate faster and integrate ideas without waste and with reduced cost. It allows us to make decisions at all levels of the company. If it's core to the business - we do it ourselves and we become the best in the world at doing it.
Automation is central to what we aim to achieve. We want to minimise the need for communication and human intervention in all processes, reducing the communication steps required, as well as automating the physical factory and onsite assembly. It’s effectively thinking of the entire process as a production line from customer to final product and trying to eliminate all waste in between. How do you reduce human labour to zero? Obviously that’s not possible but everyday at ZURU that’s exactly what we are aiming to do.
Coupled with Vertical Innovation and Automation are our internal ‘Speed of Innovation’ rules. This is a measurement of our ability to innovate and the speed we do it at. The rules we follow are ‘Vision’, ‘Leadership’, ‘Talent Density’, ‘Experts Leading Experts’, ‘Waste Elimination’, ‘Vertical Integration’, ‘Simplicity’, ‘Specialists not Generalists’, ‘168 hours in a Week’, ‘First Principle Thinking’ and ‘Performance Culture’.
At ZURU we’re really excited to change the way we build forever. Our offices in Italy (Milan, Modena), China (Shenzhen, Dongguan and Huizhou), India (Ahmedabad, Kolkata), USA (Los Angeles) and New Zealand (Auckland) are working to do this every day. We have over 400 engineers and designers working in over 900,000 square feet of research and development space.
If you’re interested in joining our team, we are looking for Engineers, Designers and Problem Solvers from all industries. We are looking for people who want to join a performance culture of hard work and team work. Come help us make the future brighter and the world a better place.
Come build with ZURU.